About

Beloved dog shop offers products for our beloved dogs and for dog lovers, while actively supporting dog rescue. 25% of the profit from our rescue‑themed products and 20% of the profit from all other products goes directly to the organization APAA Nerja toward helping rescue dogs.

My name is Jasmine, and I’m the owner of the shop. I live in Sweden and also have a holiday home in Nerja, southern Spain. Almost ten years ago, I came into contact with the rescue organization APAA Nerja, and I’ve been volunteering with them whenever I’m in Nerja.

My passion for rescue work grew even stronger when we adopted our dog Archie a little over eight years ago. He changed our lives and showed me firsthand how much love a rescued dog can bring into a home. Archie is a big part of the reason why helping other dogs means so much to me.

The idea for the shop came from wanting to continue supporting rescue dogs even when I’m not in Nerja. I’m a creative person and used to design posters, so I thought: why not create products that can help raise money for dogs in need? This shop became a way to combine my creativity with my commitment to giving more dogs the chance of a better life — just like Archie got. In addition to my own designed print‑on‑demand products, I’ve also selected a few carefully chosen suppliers whose items complement my brand and values. These products are available in the webshop alongside my own designs, allowing me to offer a wider range of  items for both dogs and dog lovers — while still supporting rescue work through every purchase.

       One of my first meetings with Archie